"Revenue Impacting Trends"

By: Teresa Duncan, MS

 

It’s not enough to be just productive in today’s dental business environment – we must be strategic. Understanding the behaviors of our workforce and consumers is only part of the solution. Changing benefit plans add to the confusion. This session will shed light on issues impacting our industry, our practices and your revenue.

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Learning Objectives:

• Discuss impactful consumer and insurance trends

• Strategize how to protect your revenue

• Understand the importance of business flexibility

Teresa’s classes focus on insurance & management issues.

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"The Social Marketologist: Learn to Master Social Media"

By: Minal Sampat, BA, RDH

 

74% percent of Americans use social media on a daily basis. Yet, many dental practices fail to reach the full conversion potential of these platforms. Why? Because we don’t know how to leverage the algorithms that dictate which posts get seen, and which don’t. As a result, even great social media content can fail to reach your target audience and ideal patients. It’s time to change that. In this interactive course, you’ll develop a successful, evergreen social media marketing plan and content strategy that gets your practice seen and increases ROI. Create a realistic action plan with implementation tools that can be used immediately. Leverage the latest tactics like video and content redistribution to maximize your reach. Connect with ideal patients using the most accessible marketing outlet today: social media.

 

Learning Objectives:

• Learn what, when, and how to use social media for conversions

• Gain actionable insights and implementation tools that you can use immediately to improve your social media pages

• Discover the latest tactics and trends, including video and content redistribution.

• Learn how to create targeted social media Ads

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"Dental Risk Busters: Brushing Up on Your Risk Management Strategy"

By: Beverly Wilburn, DAADOM

 

This course will provide an overview of the types of risks that present themselves in a dental office setting. By using real world data, participants can identify potential areas of vulnerability in their own practices and understand what systems they can implement in order to reduce potential risk of litigation.

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Learning Objectives:

• Understand the key principals and concepts of dental risk management as it relates to dental malpractice

• Identify common risk factors and potential challenges in a dental practice setting

• Explore best practices and in-office systems that foster safety and security

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"Unrelenting Greed: Embezzlement Identifiers & Defensive Strategies"

By: Susan Gunn, CFE

 

Susan Gunn is an nationally sought-after expert on exposing embezzlement/fraud in dental offices. 

During the lifespan of a 30-year practice there will be at least one embezzler, one thief on the payroll. And, it’s ALWAYS someone the doctor trusts. How can you help protect your practice? What do you need to pay attention to?

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Learning Objectives:

• The importance of a back-to-back accountability between dual software

• What reports to review daily and monthly

• Why be wary of team members who stir up bad feelings or routinely complain

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IMPORTANT NOTE: due to the sensitive nature of information discussed, office managers and non-dentist implementers will attend an office leadership & team-building workshop during this lecture.